I Know Why It's Yum, Mum! is a theatre in education company whose aim is to explain to children 'why' and 'how' the nutrients in fruit and vegetables, seeds and cereals are so vital to their bodies. Our mission is to increase voluntary and proactive consumption of fruit and vegetables among children, helping parents to get children to eat their 5-a-day, and in the long term, to reduce the extremely high rates of childhood obesity in the UK.
I Know Why It's Yum, Mum! is a social enterprise company run on a not-for-profit basis, which means our key driver is achieving social impact and delivering value for money. We have NEVER disappointed. Put us to the test.
BUT don't take our word for it..
"Children at this playgroup enjoy visits from a local nutritionist who runs exciting workshop activities about the importance of eating a rainbow for fruit and veg, learning about healthy lifestyles" Ofsted inpsector who observed an end of year IKWIYM Treasure Hunt at South Ealing Playgroup (Extract from official report, July 2017)
"The show was fantastic and the Top Trumps are a massive hit in our house, we LOVE them- pure genius.. clever Rainbow Fairy!" P. Loynes, mum of three
"Wonderful show last Friday! My girls were mesmerized and have frantically been counting their fruit and veg portions ever since! Top Trumps have definitely been a hit too and I've had to relax my "no toys at the table" rule so we can check out the scores of everything we eat" K. Winter, mum of two
"Natasha, the work you do is wonderful and your energy is so refreshing. I'll be forever passing your name on!" E. Pinkster, mum, who attended a Nutrition workshop and whose children experienced the show at school and several Rainbow Workshops at nursery and in Reception.
"Everything was SUPERB today- thank you so much!" Ben Tucker, Headteacher, Wraxall Primary School, Bristol after our show and workshops
“First thing my daughter asks every morning- can we listen to my Rainbow Fairy CD today?” L. Nash, mum of three
"On behalf of Tower Hill Primary School children and staff, I would like to say a big thank you to each of you for the fabulous show and the two workshops you ran at school yesterday. The children thoroughly enjoyed the time they spent with you during the assembly and in the workshops and will clearly benefit from everything you shared with them. We hope many other schools will benefit from your amazing assembly and workshops and enjoy the experience as we have. Thanks once again." J. Fitzpatrick